By The online shopping world in Indonesia is undergoing a major revolution. The online shopping trends for 2025 are predicted to bring significant changes, with online transaction values expected to reach IDR 795 trillion (USD 53 billion). Online shopping is set to dominate up to 80% of all consumer spending in Indonesia, making it one of the largest online shopping markets globally, following China and the United States.
Why is that the case? The answer is simple: almost everyone now has a smartphone and internet access. Shopping is just a swipe and a click away, and products are delivered to your door. Convenient, right? This shift is not only changing how we shop but also forcing traditional stores to “level up” to digital. If they don’t want to fall behind, they must change.
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7 Online Shopping Trends for 2025
1. Live Streaming for Selling
Have you heard of TikTok Live or Shopee Live? Well, this live shopping model will be even more popular in 2025. Shoppers can ask sellers questions, see products in detail, and sometimes even get special discounts during the broadcast.
Live streaming shopping offers a fun shopping experience, much like shopping at a traditional market, but without leaving home. Moreover, with faster and more accessible internet speeds, live streaming will be smoother, without the hassle of buffering.
2. AR/VR Technology in Shopping
AR and VR are becoming widely used to make shopping feel more immersive and fun. These technologies allow shoppers to try products virtually, whether it’s clothes, shoes, or home furnishings.
Virtual fitting rooms will transform how people shop for clothes, allowing them to try on outfits without physically wearing them. AR will also be used in apps to help shoppers visualize products in their homes, like seeing how furniture looks in their living rooms digitally, making purchasing decisions more accurate.
3. AI as a Personal Shopping Assistant
By 2025, AI-powered personal shopping services will become even more sophisticated. Online shopping platforms will offer more personalized product recommendations based on shoppers’ habits, purchase history, and frequently viewed items.
This not only makes shopping more convenient but also encourages impulse buying through highly tailored offers. AI will also predict market trends and analyze demand in real-time, benefiting businesses that can quickly and accurately adjust their offerings.
4. Eco-Friendly Shopping
Environmental awareness will move beyond a trend in 2025 and become a necessity in the online shopping world. Shoppers will become increasingly aware of the environmental impact of their purchases and seek more eco-friendly options.
Large online shopping platforms will encourage the use of recycled items, especially in categories like clothing, electronics, and home furnishings. Furthermore, habits like trade-ins and buying secondhand products will become more common, offering consumers the option to update their items without contributing to waste.
5. Integration of E-Commerce and Social Media
Social media will become even more integrated with e-commerce platforms, allowing users to purchase products directly through apps like Instagram or Facebook. Reviews from other users and recommendations from influencers will play a bigger role in influencing purchasing decisions. Consumers will be able to make purchases without leaving the apps they use.
6. E-Wallets, QRIS, and PayLater Will Continue to Dominate
Faster, easier, and safer payment methods will be an even bigger part of the online shopping experience. Payment systems like e-wallets and QRIS will become more widely used, allowing for instant transactions without the need for credit cards.
PayLater will remain a popular choice, as it allows consumers to buy products without paying upfront.
7. Fast Delivery Becomes the Standard
In major cities in Indonesia, super-fast delivery within 1-2 hours or same-day delivery will become more common. Additionally, major online shopping platforms will continue to collaborate with nearby physical stores, offering customers the option to pick up items directly from the store, so they don’t have to wait long for delivery.
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What Does This Mean for Businesses?
For business owners, the online shopping trends in 2025 provide a clear picture of the importance of adapting to technological developments.
AI, AR/VR, and advanced payment systems will become essential tools for competing in the market. Investing in technologies that support consumer experience and operational efficiency will bring long-term benefits.
Business owners will need to find ways to make their operations more environmentally friendly, whether through eco-friendly packaging or reducing carbon footprints in the shipping process.
Enhancing personalized and convenient shopping experiences will be key to winning over customers. Responsive customer service, attractive loyalty programs, and product recommendations based on consumer preferences will strengthen the bond between businesses and customers.
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This will be a pivotal year for the online shopping industry in Indonesia, with more advanced technology, increased environmental awareness, and more personalized shopping experiences.
Businesses that want to stay relevant must quickly adapt to these online shopping trends for 2025, follow it, and remain focused on consumer needs. In this ever-evolving digital world, success will come to those who can make shopping easier, faster, and aligned with the values held by their customers.
