How to Shape a Startup Mindset Here's the Answer!

How to Shape a Startup Mindset? Here’s the Answer!

There are several factors that determine the success of a startup, including vision and mission, marketing strategy, product, business model, and equally important, the mindset of the startup founders. 

A proper mindset will undoubtedly support and propel the business forward effectively and efficiently.

What is Startup Mindset and What are Its Elements?

How to Shape a Startup Mindset Here's the Answer!

When implementing a startup mindset, there are several core elements that serve as the foundation for running a business. These include innovation, flexibility, ambition, and entrepreneurial spirit. 

Why is it important?

A positive mindset serves as a defense mechanism when facing risks, failures, and challenges that are likely to arise when running a business.

So, what exactly is the mindset of a startup?

The startup mindset refers to the approach and way of thinking commonly adopted by startup companies, such as being innovative, growth-oriented, and willing to take risks.

For example, the startup mindset can be seen in companies like Gojek. Gojek introduced a new business model in Indonesia, using mobile app technology to connect drivers with passengers. This innovation created an efficient solution in the transportation sector by leveraging technology to enhance accessibility and customer experience.

Furthermore, an example of applying the startup mindset that embraces collaboration and diverse leadership can be observed in Spotify, a music streaming service provider. The company emphasizes the value of teamwork and collaboration to drive innovation and company growth. 

This is evident in their diverse workforce, encompassing different backgrounds, expertise, gender, culture, and race, allowing for the development of new ideas and unique perspectives to thrive.

In shaping the mindset of a startup, there are several elements that contribute to it, including:

1. Vision

A strong body starts with a strong mind, and behind a strong startup vision lies strong elements. Having clarity about your vision is the foundation for clarity in execution, recruitment, fundraising, and every other aspect of your company.

2. Company Values

The second element that helps shape your company is its values. These values can be speed, exceptional customer service, or other core principles. Some companies have work-life balance as a core value, although it can be challenging for early-stage startups. Values help shape your company’s culture. They provide guidance on the type of people you may or may not recruit and the direction you want your company to take.

3. Product and Engineering 

In the past, great companies were defined by their sales and marketing prowess. However, in today’s world, more and more companies are becoming great due to their product and engineering development. A great product is essential for success in the current market. To build a great product, you need to have excellence and focus in engineering.

4. Feedback Loops

Feedback from employees, customers, and business partners is another element that shapes the mindset of a startup. Each interaction creates a small feedback loop. The cumulative effect of all interactions over time becomes a force that helps shape and develop the core of your company.

5. Resilience

The last element that can shape a strong startup core is resilience. It’s undeniable that failures and setbacks are part of the journey. Whether it’s a malfunctioning product, missed sales targets, intense competition, or failed funding, failures are bound to happen. A strong core is a resilient core. Therefore, resilience is considered an important element in shaping the mindset of a strong startup

How to Shape a Startup Mindset? Here's the Answer!

How to Develop a Startup Mindset

In the competitive business world, having a strong startup mindset can be the key to success. This mindset involves an innovative, creative, and proactive attitude in facing challenges and opportunities.

How can you develop an effective startup mindset? Here are some ways to develop a startup mindset that you can apply:

1. Develop a Learning Mindset

In the midst of technological advancements, trends are constantly changing. To succeed in managing a technology company, you must always keep up with the latest trends.

Furthermore, to stay current and evolve alongside technology and customer needs, you need to be a learner who is willing to continue learning.

You may also be involved in various teams outside your core department. Therefore, it is important to learn about other departments in order to understand the overall performance of your startup.

For example, if your background is technical, you need to learn about marketing and product management in order to effectively manage your startup.

By learning the basics of various business fields, you will have a better understanding of your organization as you develop your business.

2. Always Search for Problems

When faced with obstacles in achieving company goals, it is important to identify the root cause of the problem before seeking solutions. By searching for problems, you can discover brilliant ideas for your startup. In the context of startups, providing unique solutions to existing problems is the key to success.

3. Trying Other Startup Products

To understand what customers will think about your product, try putting yourself in their shoes.

One way to do this is by using products from various companies in your niche to understand what they offer and what you expect.

This way, you can understand how existing products in the market work and what you can do differently.

4. Maximize Resources

A newly established startup that has not yet secured funding certainly has a limited budget to build the offered products or services. Therefore, you need to develop a mindset to optimize the available resources.

For example, WhatsApp faced budget limitations when it was first launched. They couldn’t afford large-scale marketing campaigns. To overcome this, they utilized viral marketing by asking existing WhatsApp users to invite their friends through messages, resulting in an increase in WhatsApp users without expensive advertising costs. This way, WhatsApp was able to leverage their users’ resources to expand their reach and business growth.

5. Learn from Mistakes

To create the best startup, you must be able to accept mistakes and learn from them.

Because not everything goes smoothly when creating the products or services that your startup offers.

By building this mindset, you can identify mistakes, analyze them, and learn from them.

Don’t forget, mistakes are the result of innovation and uniqueness. So be prepared to accept mistakes as they are and learn from them to create even better products or services.

6. Do It with Passion

Passion in completing work will result in satisfying outputs.

For example, a startup founder who has a strong interest in programming. They will gladly code continuously every day to build their product because they don’t feel tired. Programming is not just a job for them, but something they enjoy.

So, align your ideas with your passion.

7. Overcome Ego

Ego is the greatest enemy of humans. If you are bound by ego, you will not be able to achieve anything in life.

Every time you get an idea from someone who is more skilled or unique than you, try to use it.

However, with ego, you will not be able to do it. Therefore, try to overcome your ego if you want to achieve long-term success in your startup.

8. Dare to Take Risks

Are you afraid to step out of your comfort zone or think too much about what will happen next? If so, you need to eliminate that fear.

Because when you build a product or service for your startup, there will inevitably be many assumptions and risks that need to be taken. Once you have decided to design that product or service, you don’t have the option to avoid it.

9. Ready to Fail

The next way to develop a startup mindset is to have the courage to fail.

Success and failure are part of the ups and downs of building a startup.

Many startups experience multiple failures before eventually succeeding. One of the main reasons why many startups fail is because they give up after experiencing failure.

An important part of achieving startup success is rising from failure, learning from the experience, and continuing the journey.

10. Embrace Change

Change in the startup culture happens very quickly. For example, when you build a Minimum Viable Product (MVP) and users don’t like it, you have to brainstorm to change it the next day.

You can’t make three or five-year plans here. Even a one-year plan will change multiple times within a year.

If you discover new and exciting technology, you switch to it. You won’t stick to one thing in a startup.

Why Startup Mindset is Important for Companies in General

With the dynamic changes in the business landscape, the startup mindset has become increasingly relevant for companies in general. It not only impacts startups themselves but also provides significant benefits to established companies seeking to remain innovative and adaptable in the face of constant change.

Here are some reasons why the startup mindset is important for companies in general:

1. Culture of Innovation and Agile Responsiveness

The startup mindset fosters a strong culture of innovation within companies. In a rapidly evolving business world, the ability to continuously generate and embrace new ideas is key to survival and growth. 

Startups are often adept at rapid innovation and responsive problem-solving. By adopting the startup mindset, companies can build a culture that encourages creativity, experimentation, and the willingness to change direction when necessary.

2. Flexibility and Adaptability

One of the advantages of the startup mindset is its ability to adapt quickly to market changes and customer needs. Startups are not burdened by bureaucracy and complex processes, allowing them to be nimble in rapidly changing environments. When adopted by larger companies, the startup mindset enables greater flexibility in facing external changes and expedites decision-making processes.

3. Development of More Relevant Products and Services

The startup mindset encourages a customer-oriented approach and problem-solving mindset. By deeply understanding customer needs and challenges, companies can develop products and services that are more relevant and meet customer expectations. Startups often employ rapid and iterative product development methods, such as Lean or Design Thinking approaches, which can help companies deliver better solutions that align with market needs.

4. Creative Thinking and Controlled Risk-Taking

The startup mindset also fosters out-of-the-box thinking and encourages controlled risk-taking. Startups are often willing to take calculated risks to achieve growth and success. Adopting the startup mindset allows companies to stimulate creativity, eliminate the fear of failure, and create an environment where innovative ideas can emerge and be implemented.

5. Enhanced Competitiveness and Sustainable Innovation

Companies that embrace the startup mindset can enhance their competitiveness in a competitive market. By staying focused on innovation, adaptability, and speed, they can create sustained competitive advantages. The startup mindset also encourages continuous learning, experimentation, and iteration, which are essential for maintaining long-term business relevance.

See also video tutorials from financial and business from Jack.

Use Jack for your business needs


In the face of challenges and opportunities in today’s business world, adopting the startup mindset can provide significant advantages for companies in general. By fostering a culture of innovation, flexibility, product relevance, creative thinking, and competitiveness, companies can adapt, grow, and remain relevant in a constantly evolving market.

How do Investors Choose Startups to Fund? Here’s the Explanation

Previous article

What is ESOP? Here’s the Explanation

Next article

You may also like